Storytelling for Data Analysts
6 February – Birmingham
£460+VAT for The OR Society members
£510+VAT non-members
Ross Durston
New for 2020
If presenting and influencing is more out of your comfort zone, this course is designed to give introverted individuals more confidence to succeed. This course will show you how to create structured presentations that pack an emotional punch, which in turn promise to engage your audience and drive action.
The course will cover the definition of data-driven storytelling, the importance and skill of good story-boarding, the role of emotion and how to exploit the science of Behavioural Economics to drive action.
Who is it for?
Operational researchers and analysts (including consultants) who are responsible for creating reports and presentations that go in front of business
stakeholders and management.
What will I learn?
You will develop:
- belief in the key role communication has to play in Data Science and Reporting
- clarity on what makes a great story
- specific structural models that can be used to organise your thoughts, analysis and eventual message
- knowledge of how to turn your data presentations into memorable, emotional stories
- elements from the world of Behavioural Economics on how to motivate your audience to action
Topics
The topics covered during the day include:
- what is good storytelling and why its relevant in Data Science and Reporting roles
- how to create storyboards that will establish the structure and flow of your story
- the importance of emotion and the different ways you can introduce it into your story to make it memorable.
- how to turn insight into action by exploiting key learnings from Behavioural Economics
The training is designed to be interactive and full of discussions, with plenty of examples from TV, Film and Advertising to help validate the theory and bring the training to life.
Pre-requisite
There is no set pre-reading.
About the Tutor
Ross Durston
Ross has 15 years of practical experience working in and leading analytical teams, whose role it is to understand data and then communicate insight. He is trained in storytelling, communication and speechwriting, and has a Master’s degree in Operational Research from Lancaster University.